Big Pharma: Brand Plan (German Style) (PowerPoint PPTX)

List of Slides:

Integrated Brand Plan in a Page, Brand Vision, Reflections From Last Year, SWOT, Summary of Market Access Strategy, Where should we intervene to drive growth?, Market Analysis – Value (on-Label Market), Market Analysis – Volume & Patients share, PRODUCT & Market sales breakdown 2019 (value), Evolving Competitive Landscape, Scope of Market & Epidemiology, Growth Behaviors [Brand], Which customer segments do we prioritize?, What behaviors, drivers and barriers should we leverage?, Key Account Segmentation, Hospital Accounts Segmentation, Key Accounts Dynamics, Target Customers & Key Drivers and Barriers, Visualization of Patient Journey – Indication 01, National Thought Leader Engagement Map, How do we evolve our brand relative to the competition
to sustain an edge?, Integrated Communication Strategy, How do we effectively activate target customers?, Stakeholder Strategy, Customer Activation Plan, Clinical Studies, Summary of Consolidated Activity Plan, Vitalizer Resource Allocation of P&I activities, Key Financials Summary, What to measure and when?, Key Milestones